Profit Soup Podcast

Goal Setting for Results

Episode Summary

Goal-driven entrepreneurs achieve more and do it quicker. Beyond sales targets, what goals keep you focused on the activities that drive business success, profitability and cash flow? Hear insights on selecting activity goals for sales teams and business managers that every leader needs.

Episode Notes

The First Step in Goal Setting:
Start with a clear long-term vision (about 5 years out) to define where you want your company to go.

Why a Five-Year Vision Matters:
It gives you space to dream beyond today’s constraints, inspiring purpose-driven growth and direction.

The Role of the Annual Budget:
Serves as a financial roadmap that translates the long-term vision into practical, year-by-year execution.

Goals in a Business Plan:
Provide focus and alignment, helping your team zero in on activities that directly support your long-term vision.

What Are Cascading Goals?:
These are goals that flow from the top-level strategy down to departments and individual roles, ensuring everyone’s actions support the big picture.